The Best Way For Startups To Charge Customers

When you’re starting a new business, and using an app to take purchases, there are so many choices, but which is best for you?

Apple has strived to portray Apple Pay as the trusted, go-to mobile payment option for its customer base, but the company’s own security problems have undermined this effort.

Some of these issues are tied directly to payments and security, particularly in Apple Pay’s earliest days. Others are indirect problems that erode trust in Apple’s brand, and tie into the broader discussion around how much privacy consumers are willing to give up to be a part of an increasingly high-tech, mobile and social world.

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