Want to know the biggest mistakes brands are making when working with influencers as described by the influencers themselves?
Remarkable Influencers is hosted by Natalie Giddings – Managing Director of The Remarkables Group. Each week, Natalie will interview social media influencers about their lives and business strategy. From how they started, to how it all works.
Brands have always spent considerable time, effort, and money trying to reach new audiences to grow their brand. Data says to grow your business you need to reach audiences, and specialists in building large audiences are influencers.
Influencers by their very definition influence sales for brands. This weekly show explores topics like measuring the right metrics, content, how to put agreements in place, and what do the basics of an influencer strategy look like? To work effectively with influencers, you need to understand not only the different types and layers of talent for your objective but also audience identification, fraud detection and bots, contracts and negotiation, usage rights, discloser and measurement. Tune in to learn more.
Natalie Giddings is the Managing Director of The Remarkables Group, Australia’s first dedicated influencer strategy agency, on a mission to help businesses harness the power of influencer marketing.